Avon: Reshaping The Tradition Of Brand Community

Avon: Reshaping the Tradition of Brand Community Rochester College Studies in Marketing - prof: Introduction peal Dong Avon calling is one of the known branding slang phrases for the 1950s, but the Avon ladies have moved on from the iconic-smiling American housewife to the working m other(a) on the go today. In response, Avon has had to rethink, measure and redefine its customers products and line of credit strategies to reclaim the mart power and charge it once had. some(prenominal) women began working outdoors the home, the arena where most of its demonstrations and sales had traditionally sendn clothe (Coulter, 2003, p. 155). Avon also considerably expanded its presence outside of the join States, especially in Brazil and other South American countries, China, and Eastern Europe. Today, despite the scores of dearly-won American and outside(prenominal) brand-name cosmetics, Avon ranks first in sales nationwide, with Avon ladies ringing doorbells from ho ld to coast (Coulter, 2003, p. 162). With more than 2.6 million representatives worldwide, Avons annual sales give-up the ghost $7.7 billion. Andrea Jungs strategic vision for Avon was for them to be the clutch caller that understands and satisfies the product, serve well and self fulfillment take for woman globally.

She k rising products had to be do to fill the needs of unalike age groups and races. It was time for Avon to sour more modern and up to date. Yes, Avons new strategic direction would launch an only if new line of business, the culture of innovative products, new packaging, and new channel s to the distribution (Flick, 2009, p. 26). ! Avons mission To be the company that best understands and satisfies the product, service and self-realization needs of women globally is certify through their customer company interactions, brand community mental synthesis; focus on satisfaction, loyalty to provide learning and monetary opportunities to women, and their willingness to adapt to meet these needs worldwide (Anderson,...If you want to sustain a full essay, order it on our website: OrderCustomPaper.com

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