China

I. Introduction Vitamin Water® is developed by Glacéau, as know as vigour Brands, in 2000. It rapidly became the top sell heighten water brand in the United States in 2002. Energy Brands is a privately owned by J. Darius Bikoff and a infantryman of the Coca-Cola Corporation. From 2008, the company expanded business globally in the world, much(prenominal) as France, the United Kingdom, etc. In array to hoist companys global market, our project aim mainland mainland mainland mainland China to be the next destination for Vitamin Water®. Based on the newfound Chinese recognition and emphasis on the magnanimousness of healths factors of vitamins implementing in daily activities, we believe China would be a potential market for Vitamin Water® to spot itself as a successful functional drink. II. Social Institutions A. Family In China, the nuclear family model includes the image of father, mother and a child. Chinese governments one-child policy had a tremendous usurpation on both family size and social age clout throughout the past several years. Traditionally, Chinese culture promoted the inter-group communication between familys generations. The extended family model is a popularity of three-generation theater in which grandparents, uncles, aunties and grandchildren join together in one heavy(a) house.

However, agrarian to urban movement has reorganized social structure. The nuclear family is 61.17% of urban family and 65.58% of rural family, but the extended families only suffer 2.32% and 0.79%. dynamics of the family in China are affected by oriental person p hilosophy and high instruction. Parents hav! e both gone(a) to work for many a(prenominal) hours have lack of spending epoch with their children. Confucianism has strongly influenced parental roles in family when it comes to childrens absolute fidelity to their parents. High education has allowed more women working in the confederacy today. The power of women in household decision-making has increased substantially. A modern survey showed that 60.7% and 70.7% of the wives were complex in decision...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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