Brand Extantion

Brand address Initially the traditional philosophy was unity ware one leaf blade. After that it was observed that the character reference of mail to cogitate product Now beyond the limitation of category to capitalize the active reputations. Dettol the household antiseptic establish a bath liquid ecstasy north-central Star skid become North Star apparel drop soap to Ivory shampoo Park avenue trousers, shirts has extended the deformity to shaving cream, after shave and talcum powder. Brand accompaniment: Driving forces ?A successful betray is like a powerhouse containing energy to pull the products to the distant territories ?Established instigant name holds enormous appeal to the consumers ?Successful stigmatize stood the streamlet of time and competition ?High approach of launching a parvenu brand, which sounds financial sense for he company ? fuddle use of vivacious resources or capabilities business extensions ?Product sizes: tacit dr inking pissing 5oo ml, 1000ml, 5 ltr. ?Color Keya bath soaps ? sprightliness Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? blueprint vigour bar, Vim liquid, Vim powder Why Line extensions ?

? guest segments ? guest need for variety ?Pricing fullness ?Capacity utilization ?Competitive reasons ?Increasing self-importance presence Forms of Brand Extension ?Companion product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson baby oil, powder, diapers, shampoo ? fraternity expertise Honda travel bike, Honda car, Honda gener ators ?Brand distinction Pran juice, pran ! Chocolate/candy, Pran chips, etc. Advantages of brand extensions ? cupboard forward new product acceptance ?Reduce perceived risks ?Gaining channel support ?promotional advantage ?Avoid cost of developing new brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be illogical ?Can hurt the image of he parent brand ?Can dilute brand intend and positioning ?Dilute...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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