Maket Structure-Micromax

MARKET STRUCTURES What is a trade building? In economics Market structure is the way the foodstuff is organized , based largely on the deem of firms in the industry, number of buyers and levels of contention , for example Monopoly, oligopoly , Perfect Competition. Monopolistic competition is the commercialize structure is the market structure I am going to base this assigning on. Monopolistic CompetitionMonopolistic Competition is a type of imperfect competition such(prenominal) that producers sell merchandises that ar differentiated from one another as goods provided not as perfect substitutes, they differ in terms of brand, quality, and location. In monopolistic competition a firm takes the prices charged by its rivals as given and ignores the impact of its own prices of other firms. Monopolistic competition has the pursuance Characteristics- There are many producers and consumers in the market and no connection has total influence over the market price. There are rat tling barriers in the launching & exit of firms. Producers have a degree of control over prices. There is harvest-home differentiation. Independent decision making. Examples of Monopolistic competition- Firms involving the selling toothpastes, soaps, electronics, and automobiles are examples of monopolistic competition. ANALYSIS OF A COMPANY IN MONOPOLISTIC COMPETITION order name MICROMAX About Micromax Micromax is a consumer Electronics Company found in 1991 and based in Gurgaon, Haryana, India.It focuses primarily on the barter of Mobile headphones, LED televisions as well as tablets. It has 23 municipal offices as well as offices in Honk Kong, Dubai, USA and in any case employs over 1400 employees. Micromax is the 3rd largest handset manufacturer and the 12th largest manufacturer in the world. As of 2012 , Micromax leads the Indian tablet market with a share of 18. 4% which is higher than flat the likes of Apple and Samsung, it is also the 3rd largest mobile phone vend or in terms of volume.The companys rapid market share growth since 2008 is primarily attributed to its aggressive impression pricing and entry level segments of its growths and its wide distribution setup. ANALYSIS OF A PRODUCT FROM MICROMAX harvest-feast name MIcromax A116 Canvas HD The Micromas A116 Canvas HD was launched at the start of January 2013 and is the latest Smartphone to be launched by MIcromax and is also their best phone yet and aims to rival even the best Smartphones of international companies like Samsung, and Micromax has sought to do this with aggressive low pricing.Below are the specifications of the Micromax A116 HD Screen and Resolution 5 HD(1280X720 pixels) Camera 8MP with LED twinkling & front facing camera RAM 1 GB operate system Android 4. Jelly bean Memory storage 4 GB, expandable to 32 GB Processor 1. 2 GHz quartet core ARM cortex Battery 2,100 mAh Battery(approx 21 hours) Overview The Micromax A116 Canvas HD has a p exitic built and has a very powerful chipset and processor, and has no corporal keys as it is a full touch screen. The Smartphone also comes with the latest run system from Android which is Jellybean, the battery is a 2,100 mAh battery which get out last for an approximate 21 hours. Price The Micromax A116 HD is priced at 15,000 Rupees. COMPETITION AND THEIR PRICESThe following tables are some competition from International Companies for Micromax- Samsung Samsung galaxy Grand 21,500 Samsung Galaxy S3 35,000 Samsung Galaxy S3 mini 24,000 HTC HTC One X 34000 HTC One S 22999 HTC One V 18000 LG LG Optimus G 35,000 LG Optimus L9 19,899 Nokia Nokia Lumia 620 15,000 Nokia Lumia 920 35,490 Nokia Lumia 900 31,500 The following are some competition from Domestic Companies for Micromax- Karbonn Karbonn S1 si 11,500 ELASTICITY OF THE PRODUCT Price elasticity of Demand If the price of the product is amplificationd by a particular amount, then the demand of the product depart decrease by a fu rther amount, as the consumer has a host of other alternatives to choose from and will choose the item which will give him the most satisfaction at a disappoint cost, wherefore the demand for these phones are highly elastic.Elasticity Of Supply If the Market price of the product decreases by a particular amount then the firm will supply fewer products than the amount in which the price has increased , as the firm does not want to sell their products at a lower price and will wait till the price increases to again increase their supply, therefore Micromax has an elastic supply. MONOPOLISTIC COMPETITION MARKET STRUCTURE RHYS CAMARA bicycle NUMBER -1 MARKET STRUCTURE