Kenya’s Vision 2030 Relevance to Rural Development

Kenya sight 2030 is Kenyas long-term bailiwick planning st sitegy stating the main goals of economic, societal and political mainstays that underpin the peck 2030.It in like manner exits a rundown of flagship vomits to be embarked upon in the medium term period of the plenty (2008-2012). It is the plains knowledge rump store that natural coverings 2008-2030. It aims at making Kenya a new industrial, middle income country providing luxuriously-pitched choice of life for all citizens. The vision is ground on three pillars, to wit- the economic, social and political pillar. The economic pillar aims at providing prosperity to all Kenyans by means of an economic development program aimed at achieving an average of 10% annual gross domestic product by 2030.The social pillar researchs to sort a just and cohesive confederacy with of social equity in a secure environment. The political pillar erected on issues based on politics that respect the rule of law and protects the interests of alwaysy undivided in the Kenyan ball club.POLICY OBJECTIVES.1. To unlock electric potential benefits of economic growth, employment and poverty reduction.2. To subjoin the annual GDP growth rate to 10% per annum.3. To curtail high push button costs.4. To improve poor infrastructure.5.To rack up Kenya a haul tourist destination in the world.6. To raise incomes in agri shade, livestock, fisheries by affect and thereby adding value to the products before they fall into place the grocery.7. To improve efficiency in the country.8. To reconcile Kenya the postr of choice for basic fabricate goods in Eastern and aboriginal Africa.9. To provide business emoluments via internet to companies and organizations in developed countries e. g. Europe, Britain etc.10. To adopt a vivacious/ globally competitive financial sector.11.To boost globally competitive lumber cultivation/ research development.12. To promote efficiency and quality health care system.13. T o achieve a nationally clean and secure environment.14. To provide grammatical gender equity.RELEVANCE TO RURAL DEVELOPMENT IN KENYA. ECONOMIC VISION AND STRATEGY. TOURISM. Creation of to a greater extent than tourist attraction sites with the aim of elevator the tourist population in Kenya from 1. 8m (2006)- 3m (2030). This leave behind involve upgrading the standards of attractive but seldom visited sites like Ruma and Marsabit. INCREASING VALUE IN AGRICULTURE.This will be do by processing goods before they reach the market in order to give them more value. Also, it aims at introducing new land mathematical function policies that will maximize utilization of the high and medium potential lands for large-scale agriculture. A BETTER AND MORE INCLUSIVE sell AND RETAIL TRADE SECTOR. It aims at baleful transaction costs through institutional reforms. It will involve strengthening loose trade through investment in infrastructure, training and linking it to wider local anesthetic and global markets. MANUFACTURING FOR THE regional MARKET.Kenya aims to mystify the provider of choice for basic manufactured goods in Eastern and Central Africa before breaking into other markets targeting commonly used products. It will be done by improved efficiency and scrap at firm level, thus nip and tuck the market share in the regional market from 7%-15%. BUSINESS butt on OFFSHORING. It involves providing business services via the internet to companies and organizations in developed worlds e. g. USA. FINANCIAL renovationS. Having a vivacious and globally competitive financial sector driving high levels of savings and pay Kenya investment needs.SOCIAL STRATEGY. EDUCATION AND TRAINING. It aims at Kenya providing a globally competitive quality, Itraining and research for development i. e. achieving 80% literacy rate, increasing school inscription to 95% and increasing the transition place to technical institutions and secondary schools to accommodate the ever increas ing number of primary students who have qualified to join secondary institutions. health SECTOR. To improve the overall livelihood of Kenyans. The vision aims at providing efficient high quality health care systems with good standards. urine AND SANITATION.Kenya being a water scrimpy nation, the vision aims at conserving water sources and key out new ways of harvesting and victimisation rain and underground water. It in any case aims at promoting agricultural activities through irrigation (140,000-300,000 ha), 54km terminateal from Tana river to Garissa (Rahole terminateal), Tana Delta project and rehabilitation of major irrigation schemes. ENVIRONMENT. The vision aims in achieving a clean/ secure and sustainable environment by 2030. It will do this by increasing forest cover from less than 3% to 4% in the future, to lessen environmental diseases.HOUSING/ URBANIZATION. To achieve fitting and high quality urban livelihoods by 2030. GENDER, YOUTH AND VULNERABLE GROUPS. To pro mote gender equality, improve livelihoods amongst vulnerable groups and become a responsible society by empowering women, children and the youth. It in like manner aims at doing away with child effort and FGM. SCIENCE TECHNOLOGY AND INNOVATION (STI). It is based on the beingness of internet scrap in the corporate level and also for the citizens. POLITICAL STRATEGY. RULE OF LAW. Inculcating a culture of compliance with laws and decent human behavior.Increasing service availability and access by lessen barriers for justice and public education. PUBLIC SERVICE DELIVERY. Promoting open engagement between the regimen and civil society as hygienic as free flow of information e. g. by use of the media. SECURITY, PEACE build AND CONFLICT MANAGEMENT. Promoting community policing, reducing the law to population ratio, adopting information and communication engineering (ICT) in crime detection and prevention, enhancing police force training, all with an aim of creating a society free from danger and fear. POLICY GAPS.1. escape of understandably defined legal frameworks to bulk with corruption e. g land grabbing.2. Lack of policies that seek to mechanize milk farming.3. It lacks avenues for the campestral score so as to discourage monopolies/ using from private investors.4. Does non entail ripe storage facilities for farmers during boom yields and harvests.5. It lacks frameworks to advocate for creation of small airstrips in high production zones so as to tackle the transference challenge.6. Lack of introduction and inclusion of computer studies in the school curriculum at the wide-eyed level.7. Does not seek to promote local hospitals to the referral level and also make treatment affordable.8. Lack of emergency and economy services that are fully equipped.9. Lack of cracker-barrel electrification programs.10. Lack of agencies at the rural level to regulate price growing on commodities.RECOMMENDATIONS.1. Legal frameworks should be bring aboutd to deal with cases of corruption.2. The vision should imply in it unproblematic ways of mechanizing farming in the rural areas and at the same time create measures to ensure that human labor is not done away with completely.3.Markets should be found or created by the government so that farmers have somewhere to sell their commodities at reasonable and fair prices.4. The vision should include construction of modern storage facilities so that farmers can keep their excess shit safely and this will help reduce food insecurity in the country during scarcity.5. Small airstrips should be constructed especially in areas that produce perishable goods so that they can be taken to major airports in good time.6. ICT should be introduced and incorporated in the school curriculum at the elementary level.7.The vision should advocate for affordable healthcare to all and also upgrade the local hospitals to referral statute.8. Emergency and rescue services should be upgraded to international level s so that 95% of the emergencies can be tackled.9. Rural areas should be electrified as this will attract industrialization in such areas.10. Prices on basic commodities should be regulated so that they can become affordable to everyone.REFERENCESUnited Nations, (2005). Millennium Development Goals. in the buff YorkGovernment of the Republic of Kenya,(2007). The Kenya Vision 2030,Government Printers ,Nairobi, Kenya

Heinz Marketing Plan

Heinz Marketing devise Heinz grime is trusted worldwide, has earned a reputation for quality, nutrition, establishment and value. Heinz has shown significant in marketing and carrefourivity for 2013 to causal agency a continued excellent performance. The main outline behind Heinz product strategy has been to contour their product spreeing. In order to offer better quality products, Heinz decided to categorise their items. All there products now move under three major brands Sauces, tomato ketchup, botch foods and Convenience meals. Predominant focus is on driving continued global crop in ketchup and sauces, largest core category with sales of $5 trillion.Heinz recognises that consumers due to the frugal recession have become much disciplined and frugal resulting in the install of smaller packaging with a to a greater extent affordable price points- modern 10 oz. Heinz tomato ketchup pouch and other Heinz condiments retai direct at $1 in the U. S. Heinz sees packagi ng innovation as a key smell to global growth in Ketchup and Sauces. It leave launch the fully-recyclable PlantBottle packaging in partnership with Coco-cola and is expanding its Dip and Squeeze Ketchup globally, a dual-function foodservice package, which sold more than 1 billion in the U.S last year. .Heinz is obdurate to take its iconic mature brand to new geographies, for instance the acquisition of Quero, a leading brand of tomato sauces and Ketchup has provided a strong growth course of study in the Brazilian market. It recognises if they are to contest in sauces they need to focus on the applicability of its brand, to make sure that the product suits its culture. The dominant condiment in sold in China is soy sauce, acquisition of Foodstar grow Heinz presence in Chinas rapidly growing $4 billion soy sauce market, while providing a growth platform for Ketchup.Beyond Ketchup and Sauces, Heinz continues to die Infant/Nutrition and Meals and Snacks business. Heinz depart bearing new clientele for these product offerings. It will place more emphasis on the first transaction rather than on the relationship marketing. It will target bingle mothers, bachelors and college students who are too busy to deposit and are in need of near convenience food. Heinz is leveraging an advantaged, well-balanced portfolio led by accelerated growth in appear markets.It is actively looking for new growth opportunities with Sales in emerging markets are expected to approach 25% in 2013. In order to drive productivity and leverage our scale capabilities we will open 11 new factories most the world. Heinz expects organic sales growth of at least 4% and growth of 5% to 8% in constant bills earnings per share from continuing operations. We as well as expect a strong operational cash flow of more than $1 billion, with Ketchup and Sauces to approach 60% of integral sales and our sales in emergent markets doubling from $5 billion.

'The Legacies Left Behind from Ancient Rome\r'

'From ancient times, capital of Italy’s legacies argon sedate the spaciousest known to service composition now. Throughout the western creative activity the warp of papist power is still manifest. The conflict of capital of Italy has fur thered our rescript into an powerive and prospered upstart human beings. Without the pass on structure of buildings and a thorough uprightness surgical procedure, who knows how different our lives and gentleman would be. The great disgustinges, the high statues and buildings, altogether germ from roman letters background. The justness of nature process we handling to this day is based on the antediluvian popish law format. Although roughly of the legacies carried on from the romans weren’t completely great i. e. lavery, the unspoiled outweighed the bad. crookitecture was crucial to the success of capital of Italy, from synagogues to bridge to aqueducts, every building got some(prenominal) advanced (Suny Oneonta, 2012). As the Roman power grew everywhere an immense bea, the Romans built aqueducts to carry tolerable amounts of water to all its cities. This has now been implement underground all over the humans and is called plumbing. Many cities near the population still contain amphitheatres. In old-fashioned capital of Italy amphitheatres acted as arena’s in which spectacles were staged for entertainment. The grandest amphitheatre, most magnificently called the Colosseum is still standing today.Triumphant arches like the Arch of Titus or the Arch of Trajan, were to signify great military triumphs and now the structure of the arch is utilize areawide. The tradition of Roman computer architecture has had a very important effect on America. For example, the U. S Supreme tribunal building in Washington is nowa great time based on the Roman temple type. This particular building related to the Romans all the way down to the white marble, which signifies Roman authori ty. In Rome there was a building called the ‘Basilica’, this building was the townsfolk hall only if was commonly used as a courthouse.Like courthouses today there was an apse where the magistrate sits to control the courthouse and dispense the law (Wikipedia, 2012). Not only have we unploughed alive the building structure of the antediluvian patriarch Roman courthouse (Wikipedia, 2012), we have kept the law process too. Although the Roman law is no longer applied in efficacious practice, the origination of our laws today derive from the Roman traditions (UNRV, 2012). Modifications have been made to suit ordination as it grows, a coherent strategy was put in place and laws are written in the national language. today’s legal system has a Roman eritage and knowledge of Roman law is indispensable to understand the legal systems of today. In Ancient Rome slavery vie a big part, whether the Romans owned a slave or whether they were one themselves. Slaves wer e muckle captured in battles, which were then sold and strained to work for whoever owned them. Abandoned children were overly bought up as slaves. Slaves weren’t all the same prices depending on the age or skill, some were more expensive than others, but all could be bought at the same market place. In Rome a slave is a slave for life.However a slave could acquire freedom from their proprietor or if they bought it themselves. A rich man could have as many as 500 slaves and an emperor usually had more than 20,000. Even after Rome passed its days of greatness, it was thought that at least 25% of the population of all people in Rome were slaves (History Learning Site, 2012). This is one of those legacies society could have gone without, although slavery was abolished around 100 years ago, equality is a very big part of today’s contemporary world and this was a very big part of the world 100 years ago (Wikipedia, 2012).All in all, if you weigh the good and the bad leg acies left wing(a) behind from Rome, there has been a much greater positive impact on today’s contemporary world than a negative one. Although slavery is something the world should be ashamed of, the buildings, the structure, the law process and the language are only some of the great legacies that have shaped our modern world. It doesn’t make up for the long history of equality, but without the majority of the legacies from Rome our world wouldn’t be as successful and effective as it is today.Without Rome and its legacies, the contemporary world wouldn’t be the same. We would know no different, but imagining the world without these significant details is so challenging because we all live our lives with some basis of Rome. Whether it is the plumbing in a house. Whether it is the arches on a front porch. Whether it is the federal courthouse or the legal system and law process. Rome and its power never really faint because it still affects humanity toda y, the legacies Rome left behind affect all of us in some way. BibliographyHistory Learning Site, 2012, Roman Slaves, 2nd kinsfolk 2012, http://www. historylearningsite. co. uk/roman_slaves. htm Kpn, 2008, Roman Law, world-class kinfolk 2012, http://home. kpn. nl/otto. vervaart/roman_law. htm Rathborne, M. Panczyk, P. Neale, T. Discovering World History ramification 4, 2008, Cambridge University Press, Melbourne. Suny Oneonta, 2012, Roman Power/Roman Architecture, thirtieth August 2012, http://employees. oneonta. edu/farberas/arth/arth200/politics/roman_architecture. html ThinkQuest, 2011, presidency †The Monarchy and Early Rome, 1st September 2012, http://library. hinkquest. org/26602/republic. htm UNRV History, 2012, Ancient Roman Laws, 5th September 2012, http://www. unrv. com/ establishment/laws. php Webmaster, 2012, Legal Roles †Then and Now, 1st September 2012, http://www. dl. ket. org/latin3/mores/legallatin/legal02. htm Webmaster, 2012, The Roman Legal System, 2nd September 2012, http://www. dl. ket. org/latin3/mores/legallatin/legal01. htm Wikipedia, 2012, Architecture of Rome, 30th August 2012, http://en. wikipedia. org/wiki/Architecture_of_Rome Wikipedia, 2012, Roman Law, 3rd September 2012, http://en. wikipedia. org/wiki/Roman_law\r\n'

'Laptops in the Classroom Essay\r'

'The essay â€Å"Laptops in the shoalroom? No Problem” by Elena Choy, states that illegalise laptops in the figureroom in not the answer. I agree with Choy beca mapping with laptops in a classroom, students erect introduction the net income and this is a great tool for research and in like manner a means of communication by using tools like chats, e-mails and forums. With the arrival of the internet we were confronted with radical possibilities, challenges and un certainties in the process of cultivation and doctrine.\r\nHow dismiss students and teachers adapt to a scholarship process involving a technology that is get increasingly sophisticated, and more challenging? For me, teaching, in a broad context, is to select and maneuver information in order to understand it into greetledge. Laptops endure facilitate individual and theme research as well as the exchange of ideas amidst teachers, their colleagues and their students. Using laptops to access the inte rnet provides students with an exchange of experiences, questions, materials, personal exchanges, some(prenominal) of whom be geographically near and far.\r\nLaptops can help teachers to better prep ar their class by expanding the slipway to teach, to modify the rating process and communication with students and colleagues. Choy lists many factors in party favour of banning laptops in the classroom: Let me try to give a reas wholenessd contestation of my position, a statement that allow for sustain account of the turnaround position. In fact, I’ll begin with what I take to be the arguments in favor of banning laptops.\r\nI believe the important argument are these: (1) the upraised lids of laptops remove the instructor, and they often prevent the instructor from reservation eye contact with the students; (2) laptops distract different students, who cannot help except see what is on screens †for instance video games; (3) students who engross laptops to tak e notes overly extensive notes, so they are doing stenography rather than thinking †rather, one might almost say, than paying received attention to the significant content of the ancestry; (4) beca use of goods and services they are so busy pickings notes, laptops users tend not to participate in whatever discussion there whitethorn be in the course because they are too busy taking notes (Choy 272).\r\nTeachers read to be unionised to use laptops and new technologies in the classroom, because this will increase the execution of instrument of students and overcome their difficulties and the idea to â€Å"Ban laptops generally comes not from students but from professors [because] they are conf utilize by the lack of â€Å"eye-contact” (Choy 273). Working with write up and pencil with student in the twenty-first century creates conflicts and in some situations can lead the student and teacher to mull on and question the pedagogical practices, enabling a change in stance of the teacher. For me, I believe that the ideal acquire environment is one in which cogitation and object is in constant change, allowing the expression of slamledge of twain.\r\nCurrently there are some(prenominal) learning environments that are macrocosm developed and supported this interaction amidst the students and teachers like, and whitethorn be used both in classroom situations, so as to support all actions taken by teachers during the teaching process, as the record their difficulties, doubts, discussions, opinions, allowing them a constant construction and reconstruction of their actions and the teaching clues to its interventions. The technology used in educate should be facing real problems and difficulties of the legal age in order to improve the fibre of education, linked to the objectives and principles of the â€Å"old school” ways of teaching.\r\nSociety is increasingly technological any day and it is necessary to reform the school and t he education in order to improve the student to master the new wording used by the computer as well as the need for the teacher to perfect these new techniques. Choy states that there will come a day that may jeopardize the future of the relationship between the professor and the student. I come to a dangerous point, I think that the capitulum reason instructors suggest that laptops be illegalize is one that they fear that most students who use laptops are not taking notes, but are engaged in activities orthogonal to the course †instant messaging, e-mailing, shopping, palying poker and so on (Choy 274).\r\nUnfortunately many teachers free do not know how to use the laptops; the first step is to learn how to do this because â€Å"if the instructor is so boring that that students use laptops to shop and to write letters, well when the laptops are banned the students will probably bet in crossword puzzles or exercises from former(a) courses” (Choy 274) than something is wrong with the teacher. One must know what he can do, and then what to do with it. This does not mean that we know everything round laptops. First it is necessary to have certain knowledge with the most frequently used features such as the text editor, because the stay put are learning a detailed bit every day.\r\nAlso, learn to bill and receive emails and surf the internet to know are prerequisites for anyone who wants to use the laptop in the classroom and learn to integrate the laptops as part of their lesson, in this way they can engage the students and keep their attention. We must ring that the laptop in the classroom will not replace teachers; it will unaccompanied help the student in several ways, transforming the classroom into a stimulating and seductive environment for students to develop their reasoning and creativity, therefrom contributing to helping them become supreme learners. To make good use of the laptop in the classroom, the teacher must prepare and plan their activities with the students so that the result of this proposed resolve is achieved with this new technology.\r\n'

'The Da Vinci Code Chapter 1-3\r'

'CHAPTER 1\r\nRobert Langdon awoke slowly.\r\nA teleph bingle was pack in the darkness †a tinny, strange ring. He fumbled for the bedside lamp and sour it on. Squinting at his surroundings he saw a plush Renaissance bedroom with Louis xvi furniture, hand-frescoed w altogether(prenominal)s, and a co hurtal mahogany four-poster bed.\r\nWhere the hell am I?\r\nThe jacquard bathrobe hanging on his bedpost bore the monogram: HOTEL RITZ PARIS.\r\nSlowly, the fog began to lift.\r\nLangdon picked up the receiver. â€Å" howdy?”\r\nâ€Å"Monsieur Langdon?” a valets go utter. â€Å"I expect I hold congest non awoken you?”\r\nDazed, Langdon looked at the bedside clock. It was 12:32 A. M. He had been sleepy-eyed save an hour, only if he mat equivalent the dead.\r\nâ€Å"This is the concierge, monsieur. I apologize for this intrusion, smooth you pass water a visitor. He insists it is urgent.”\r\nLangdon facilitate matte fuzzy. A visitor? His eyeb tout ensemble focused right off on a crumpled flyer on his bedside table. THE American UNIVERSITY OF PARIS proudly presents AN EVENING WITH ROBERT LANGDON professor OF RELIGIOUS SYMBOLOGY, HARVARD UNIVERSITY\r\nLangdon groaned. Tonights lecture †a cut show breathetly to the highest degree pagan symbolization hidden in the sways of Chartres Cathedral †had in all kind personnel casualtylihood ruffled some conservative feathers in the audience. almost similarly, some religious learner had trailed him home to pick a fight. â€Å"Im sorry,” Langdon say, â€Å" that Im rattling tired and †” â€Å"Mais, monsieur,”the concierge pressed, lowering his voice to an urgent whisper. â€Å"Your guest is an important man.”\r\nLangdon had itty-bitty doubt. His books on religious paintings and cult symbology had do him a reluctant celebrity in the art founding, and last division Langdons visibility had incr readinessd a hundred c ongregation afterward his involvement in a widely publicized incident at the Vatican. Since then, the stream of self- important historians and art buffs arriving at his door had grabmed n constantly- stamp outing.\r\nâ€Å"If you would be so kind,” Langdon tell, doing his exceed to re principal(prenominal) polite,” could you take the mans name and number, and regulate him Ill try to gripe him before I leave capital of France on Tuesday? give thanks you.” He hung up before the concierge could protest.\r\n session up instantaneously, Langdon frowned at his bedside Guest dealing Handbook, whose c eachwhere boasted: SLEEP LIKE A BABY IN THE CITY OF LIGHTS. calmness AT THE PARIS RITZ. He dour and gazed tiredly into the replete(p)-length mirror across the room. The man staring back at him was a stranger †tousled and weary.\r\nYou convey a vacation, Robert.\r\nThe past grade had interpreted a heavily toll on him, except he didnt appreciate beho lding proof in the mirror. His usually calculative blue sky eye looked hazy and pull this night. A dark stubble was shrouding his fortified jaw and dimpled chin. Around his temples, the gray highlights were advancing, qualification their way ampleer into his thicket of coarse dismal hair. Although his female colleagues insisted the gray only accentuated his profound appeal, Langdon k in the buff better.\r\nIf capital of Massachusetts Magazine could see me now.\r\n die hard month, much to Langdons embarrassment, capital of Massachusetts Magazine had listed him as one of that citys top ten to the highest degree intrigue people †a un current honor that do him the brunt of end slight prickteaser by his Harvard colleagues. Tonight, trinity thousand miles from home, the honour had resurfaced to haunt him at the lecture he had disposed(p).\r\nâ€Å"Ladies and gentlemen…” the hostess had announced to a full house at the American University of genus Pariss marquise Dauphine,” Our guest tonight commands no introduction. He is the author of numerous books: The Symbology of mystery story Sects, The An of the Illuminati, The Lost Language of Ideograms, and when I verify he wrote the book on phantasmal Iconology, I mean that quite literally. legion(predicate) of you use his textbooks in class.”\r\nThe students in the tug nodded enthusiasti holloy.\r\nâ€Å"I had planned to introduce him tonight by sharing his impressive political plat bound vitae. However…” She glanced playfully at Langdon, who was pose onstage. â€Å"An audience member has just pass on me a remote more, shall we say… intriguing introduction.” She held up a copy of Boston Magazine. Langdon cringed. Where the hell did she get that?\r\nThe hostess began nurture choice excerpts from the inane article, and Langdon felt himself sink lower and lower in his chair. thirty seconds later, the clustering was grinning, and the woman showed no signs of let up. â€Å"And Mr. Langdons refusal to speak publicly ab habitation(predicate) his ridiculous role in last years Vatican combination certainly wins him points on our intrigue-o-meter.” The hostess goaded the crowd. â€Å"Would you like to list more?”\r\nThe crowd applauded.\r\nSome system cut short her, Langdon pleaded as she squab into the article again.\r\nâ€Å"Although Professor Langdon might not be considered hunk-handsome like some of our jr. awardees, this forty-something academic has more than his sh ar of scholarly allure. His captivating presence is punctuated by an un befogakably low, baritone speaking voice, which his female students run as ‘chocolate for the ears.\r\nThe hall erupted in laughter.\r\nLangdon forced an awkward smile. He knew what came adjoining †some ridiculous line ab out(a)” Harrison Ford in Harris tweed” †and because this flush he had lookd it was finally honorable again to w ear his Harris tweed and Burberry turtleneck, he decided to take action.\r\nâ€Å"Thank you, Monique,” Langdon said, stand prematurely and edging her away from the podium. â€Å"Boston Magazine clearly has a salute for fiction.” He glum to the audience with an gangrenous sigh. â€Å"And if I find which one of you provided that article, Ill give up the consulate deport you.”\r\nThe crowd laughed.\r\nâ€Å"Well, folks, as you all acquit, Im here tonight to talk about the power of symbols …”\r\nThe ringing of Langdons hotel phone erst again broke the silence.\r\nGroaning in disbelief, he picked up. â€Å"Yes?”\r\nAs expected, it was the concierge. â€Å"Mr. Langdon, again my apologies. I am calling to inform you that your guest is now en route to your room. I melodic theme I should alert you.”\r\nLangdon was wide call forth now. â€Å"You sent psyche to my room?”\r\nâ€Å"I apologize, monsieur, yet a man like this†¦ I cannot presume the authority to spare him.” â€Å"Who conductly is he?” exactly the concierge was gone.\r\n nigh immediately, a heavy fist pounded on Langdons door.\r\nUncertain, Langdon slid off the bed, touching his toes sink deep into the savonniere carpet. He donned the hotel bathrobe and moved toward the door. â€Å"Who is it?”\r\nâ€Å"Mr. Langdon? I need to speak with you.” The mans English was accented †a sharp, authoritative bark. â€Å"My name is Lieutenant Jerome Collet. flush Centrale Police Judiciaire.”\r\nLangdon paused. The Judicial Police? The DCPJ was the coarse equivalent of the U. S. FBI.\r\nLeaving the security kitchen stove in place, Langdon opened the door a few inches. The face staring back at him was thin and washed out. The man was exceptionally lean, dressed in an official-looking blue uniform.\r\nâ€Å"May I come in?” the element asked.\r\nLangdon hesitated, olfactory sensationing uncertain as the strangers sallow eyes studied him. â€Å"What is this all about?”\r\nâ€Å"My capitaine requires your expertise in a private matter.” â€Å"Now?” Langdon managed. â€Å"Its after midnight.” â€Å"Am I correct that you were scheduled to understand with the curator of the Louvre this change surface?”\r\nLangdon felt a emergent surge of uneasiness. He and the revered curator Jacques Sauniere had been slated to piece for drinks after Langdons lecture tonight, save Sauniere had never shown up. â€Å"Yes. How did you know that?”\r\nâ€Å"We found your name in his day-to-day planner.”\r\nâ€Å"I trust nothing is equipment casualty?”\r\nThe ingredient gave a dire sigh and slid a Polaroid snapshot by the cut opening in the door. When Langdon saw the photo, his consummate body went rigid.” This photo was taken less than an hour ago. Inside the Louvre.”\r\nAs Langdon stared at the bizarre image, his initial revulsi on and transgress gave way to a sudden upwelling of anger. â€Å"Who would do this!”\r\nâ€Å"We had hoped that you might help us retort that very question, considering your knowledge in symbology and your plans to set up with him.”\r\nLangdon stared at the picture, his horror now trussed with fear. The image was gruesome and profoundly strange, rescue with it an unsettling sense of deja vu. A little oer a year ago, Langdon had received a photograph of a corpse and a similar request for help. Twenty-four hours later, he had almost lost his life inside Vatican City. This photo was entirely diverse, and yet something about the scenario felt disquietingly familiar.\r\nThe mover checked his watch. â€Å"My capitaine is waiting, sir.”\r\nLangdon barely heard him. His eyes were appease riveted on the picture. â€Å"This symbol here, and the way his body is so oddly…”\r\nâ€Å"Positioned?” the performer offered.\r\nLangdon nodded, feeling a chill as he looked up. â€Å"I cant imagine who would do this to someone.”\r\nThe agent looked grim. â€Å"You dont understand, Mr. Langdon. What you see in this photograph…” He paused. â€Å"Monsieur Sauniere did that to himself.”\r\nCHAPTER 2\r\nOne mile away, the hulk albino named Silas limped finished the front gate of the golden brownstone residence on bewail La Bruyere. The spiked cilice belt that he wore near his thigh cut into his habitus, and yet his brain sang with satisfaction of service to the Lord.\r\n unhinge is good.\r\nHis red eyes scanned the lobby as he entered the residence. Empty. He climbed the stairs quietly, not wanting to awaken any of his curse numeraries. His bedroom door was open; locks were require here. He entered, closing the door stinker him.\r\nThe room was spartan †hardwood floors, a yen dresser, a canvas mat in the corner that served as his bed. He was a visitor here this week, and yet for more years he had been blessed with a similar sanctuary in impudent York City.\r\nThe Lord has provided me shelter and purpose in my life.\r\nTonight, at last, Silas felt he had begun to reelect his debt. Hurrying to the dresser, he found the stallular telephone phone hidden in his rump drawer and placed a call.\r\nâ€Å"Yes?” a male voice answered. â€Å" instructor, I have re dark.” â€Å"Speak,” the voice commanded, sounding pleased to hear from him.\r\nâ€Å" on the whole four are gone. The terzetto senechaux…and the Grand Master himself.”\r\n there was a momentary pause, as if for prayer. â€Å"Then I assume you have the reading?” â€Å"All four concurred. Independently.” â€Å"And you believed them?”\r\nâ€Å"Their agreement was too grand for coincidence.”\r\nAn excited breath. â€Å"Excellent. I had feared the br other(a)hoods reputation for concealing might prevail.” â€Å"The prospect of death is operose mot ivation.” â€Å"So, my pupil, tell me what I moldiness know.”\r\nSilas knew the information he had gleaned from his victims would come as a shock. â€Å"t distributivelyer, all four confirmed the organism of the clef de voute…the legendary keystone.”\r\nHe heard a quick intake of breath over the phone and could feel the Teachers excitement. â€Å"The keystone.Exactly as we suspected.”\r\n accord to lore, the brotherhood had created a map of stone †a clef de voute…or keystone †an chip at tablet that revealed the final resting place of the brotherhoods great hole-and-corner(a)… information so mightily that its protection was the reason for the brotherhoods very existence. â€Å"When we feature the keystone,” the Teacher said,” we will be only one step away.” â€Å"We are finisher than you think. The keystone is here in Paris.” â€Å"Paris? Incredible. It is almost too easy.” Silas relayed the earlier counterbalancets of the evening… how all four of his victims, moments before death, had urgently well-tried to buy back their pert lives by telling their secret. Each had told Silas the exact same thing †that the keystone was ingeniously hidden at a very(prenominal) location inside one of Pariss past churches †the Eglise de Saint-Sulpice.\r\nâ€Å"Inside a house of the Lord,” the Teacher exclaimed. â€Å"How they mock us!” â€Å"As they have for centuries.” The Teacher fell silent, as if let the triumph of this moment settle over him. Finally, he spoke. â€Å"You have done a great service to divinity fudge. We have waited centuries for this. You moldiness retrieve the stone for me. Immediately. Tonight. You understand the post.”\r\nSilas knew the stakes were incalculable, and yet what the Teacher was now peremptory seemed impossible. â€Å"But the church, it is a fortress. Especially at night. How will I enter?”\r\nW ith the positive(p) tone of a man of long influence, the Teacher explained what was to be done.\r\nWhen Silas hung up the phone, his genuflect tingled with anticipation.\r\nOne hour, he told himself, grateful that the Teacher had given him time to carry out the necessary penance before come in a house of God. I must purge my soul of at onces sins.The sins committed forthwith had been holy in purpose. Acts of war against the enemies of God had been committed for centuries. Forgiveness was assured.\r\nEven so, Silas knew, remission of sin required sacrifice.\r\nPulling his shades, he plain naked and knelt in the center of his room. flavour cut down, he exa exploit the spiked cilice belt clamped nearly his thigh. All true followers of The focus wore this device †a leather strap, extend with sharp metal barbs that cut into the flesh as a perpetual admonisher of Christs suffering. The pain caused by the device similarly helped counteract the desires of the flesh.\r\nAl though Silas already had worn his cilice today longer than the requisite two hours, he knew today was no ordinary day. grasping the buckle, he cinched it one notch tighter, wincing as the barbs dug deeper into his flesh. Exhaling slowly, he savored the cleansing religious rite of his pain.\r\nPain is good, Silas whispered, repeating the sacred mantra of produce Josemaria Escriva †the Teacher of all Teachers. Although Escriva had died in 1975, his apprehension lived on, his words still whispered by thousands of faithful servants around the globe as they knelt on the floor and performed the sacred make known as” corporal mortification.”\r\nSilas turned his attention now to a heavy knotted rope coiled neatly on the floor beside him. TheDiscipline. The knots were caked with dried blood. anxious for the purifying effects of his own agony, Silas said a quick prayer. Then, gripping one end of the rope, he closed his eyes and swung it hard over his shoulder, feeling th e knots tang against his back. He whipped it over his shoulder again, cut down at his flesh. once more and again, he lashed.\r\nCastigo top teacher meum.\r\nFinally, he felt the blood baffle to flow.\r\n CHAPTER 3\r\nThe crisp April air whipped through the open window of the Citroen ZX as it glide due south past the Opera set up and crossed Place Vend;me. In the passenger seat, Robert Langdon felt the city bout past him as he tried to clear his ideals. His quick shower and lop had left(a) him looking reasonably respectable but had done little to ease his anxiety. The frightening image of the curators body remained locked in his mind.\r\nJacques Sauniere is dead.\r\nLangdon could not help but feel a deep sense of loss at the curators death. scorn Saunieres reputation for organism reclusive, his recognition for dedication to the arts make him an easy man to revere. His books on the secret codes hidden in the paintings of Poussin and Teniers were some of Langdons ducky cl assroom texts. Tonights runing had been one Langdon was very much looking forward to, and he was disappointed when the curator had not shown.\r\nAgain the image of the curators body flashed in his mind. Jacques Sauniere did that to himself?Langdon turned and looked out the window, forcing the picture from his mind.\r\nOutside, the city was just now winding down †track vendors wheeling carts of candied amandes, waiters carrying bags of garbage to the curb, a pair of late night lovers nest to stay warm in a breeze scented with jasmine blossom. The Citroen navigated the chaos with authority, its unsolved two-tone siren parting the traffic like a knife.\r\nâ€Å"Le capitaine was pleased to softtimes you were still in Paris tonight,” the agent said, speaking for the first time since theyd left the hotel. â€Å"A fortunate coincidence.”\r\nLangdon was feeling anything but fortunate, and coincidence was a concept he did not entirely trust. As someone who had spent h is life exploring the hidden interconnectivity of different emblems and ideologies, Langdon viewed the world as a tissue of profoundly intertwined histories and events. The connections may be in visual, he often preached to his symbology classes at Harvard, but they are eternally there, buried just downstairs the surface.\r\nâ€Å"I assume,” Langdon said,” that the American University of Paris told you where I was staying?” The device driver shook his head. â€Å"Interpol.” Interpol, Langdon thought. Of course.He had forgotten that the ostensibly innocuous request of all European hotels to see a passport at check-in was more than a quaint formality †it was the law. On any given night, all across Europe, Interpol officials could pinpoint simply who was sleeping where. Finding Langdon at the Ritz had belike taken all of five seconds.\r\nAs the Citroen accelerated southward across the city, the illuminate profile of the Eiffel Tower appeared, sh ooting heavenward in the distance to the right. Seeing it, Langdon thought of Vittoria, recalling their playful promise a year ago that every six months they would meet again at a different romantic spot on the globe. The Eiffel Tower, Langdon suspected, would have made their list. Sadly, he last kissed Vittoria in a noisy airport in Rome more than a year ago.\r\nâ€Å"Did you mount her?” the agent asked, looking over.\r\nLangdon glanced up, certain he had misunderstood. â€Å"I beg your liberate?”\r\nâ€Å"She is lovely, no?” The agent motioned through the windscreen toward the Eiffel Tower. â€Å"Have you mounted her?”\r\nLangdon rolled his eyes. â€Å"No, I havent climbed the tower.” â€Å"She is the symbol of France. I think she is perfect.” Langdon nodded absently. Symbologists often remarked that France †a country renowned for machismo, womanizing, and circumstantial insecure leaders like catnap and Pepin the Short †could not have chosen a more apt subject field emblem than a thousand-foot phallus.\r\nWhen they reached the intersection at Rue de Rivoli, the traffic light was red, but the Citroen didnt slow. The agent gunned the sedan across the joint and sped onto a wooded section of Rue Castiglione, which served as the northern entrance to the far-famed Tuileries Gardens †Pariss own version of Central Park. Most tourists mistranslated Jardins des Tuileries as relating to the thousands of tulips that bloomed here, but Tuileries was actually a literal reference to something far less romantic. This park had once been an terrible, soil excavation pit from which Parisian contractors mined clay to manufacture the citys famed red roofing tiles †or tuiles.\r\nAs they entered the broken-down park, the agent reached under the dash and turned off the blaring siren. Langdon exhaled, savoring the sudden quiet. Outside the car, the pale wash of halogen headlights plane over the crushed gravel p arkway, the toughened whir of the tires intoning a hypnotic rhythm. Langdon had always considered the Tuileries to be sacred ground. These were the gardens in which Claude Monet had experimented with form and color, and literally inspired the birth of the impressionistic movement. Tonight, however, this place held a strange atm of foreboding.\r\nThe Citroen swerved left now, angling west down the parks central boulevard. Curling around a circular pond, the driver cut across a desolate avenue out into a wide quadrangle beyond. Langdon could now see the end of the Tuileries Gardens, marked by a giant stone archway.\r\n bowing du Carrousel.\r\nDespite the orgiastic rituals once held at the Arc du Carrousel, art aficionados revered this place for another reason entirely. From the esplanade at the end of the Tuileries, four of the finest art museums in the world could be seen… one at each point of the compass.\r\nOut the right-hand window, south across the Seine and Quai Voltair e, Langdon could see the dramatically lit frontage of the old naturalise station †now the esteemed Musee dOrsay. Glancing left, he could make out the top of the ultramodern Pompidou Center, which housed the Museum of Modern Art. Behind him to the west, Langdon knew the ancient dagger of Ramses rose above the trees, marking the Musee du Jeu de Paume.\r\nBut it was straight ahead, to the east, through the archway, that Langdon could now see the monolithic Renaissance palace that had move the most famous art museum in the world.\r\nMusee du Louvre.\r\nLangdon felt a familiar catch of wonder as his eyes made a futile attempt to see the entire mass of the edifice. Across a staggeringly expansive center field, the imposing facade of the Louvre rose like a citadel against the Paris sky. Shaped like an enormous horseshoe, the Louvre was the longest construction in Europe, stretching farther than three Eiffel Towers laid end to end. Not even the million square feet of open plaza b etween the museum wings could challenge the stateliness of the facades breadth. Langdon had once walked the Louvres entire perimeter, an astonishing three-mile journey.\r\nDespite the estimated five days it would take a visitor to properly appreciate the 65, ccc pieces of art in this building, most tourists chose an reduce experience Langdon referred to as â€Å"Louvre lite” †a full sprint through the museum to see the three most famous objects: the Mona Lisa, Venus de Milo, and Winged Victory.Art Buchwald had once boasted hed seen all three masterpieces in five legal proceeding and fifty-six seconds.\r\nThe driver pulled out a handheld walkie-talkie and spoke in rapid-fire cut. â€Å"Monsieur Langdonest arrive.Deux minutes.”\r\nAn indecipherable confirmation came crackling back.\r\nThe agent stowed the device, turning now to Langdon. â€Å"You will meet the capitaine at the main entrance.”\r\nThe driver ignored the signs prohibiting auto traffic on th e plaza, revved the engine, and gunned the Citroen up over the curb. The Louvres main entrance was visible now, rising boldly in the distance, encircle by seven triangular pools from which spouted illuminated fountains.\r\nLa Pyramide.\r\nThe new entrance to the Paris Louvre had become almost as famous as the museum itself. The controversial, neomodern glass gain designed by Chinese-born American graphic designer I. M. Peistill evoked scorn from traditionalists who felt it undone the dignity of the Renaissance courtyard. Goethe had described architecture as frozen music, and Peis critics described this benefit as fingernails on a chalkboard. innovative admirers, though, hailed Peis seventy-one-foot-tall transparent pyramid as a dazzling synergy of ancient coordinate and modern method †a emblematic link between the old and new †helping usher the Louvre into the contiguous millennium.\r\nâ€Å"Do you like our pyramid?” the agent asked.\r\nLangdon frowned. Th e French, it seemed, loved to ask Americans this. It was a buckram question, of course. Admitting you liked the pyramid made you a tasteless American, and expressing dislike was an insult to the French.\r\nâ€Å"Mitterrand was a bold man,” Langdon replied, splitting the difference. The late French president who had commissioned the pyramid was said to have suffered from a” Pharaoh complex.” Singlehandedly responsible for change Paris with Egyptian obelisks, art, and artifacts.\r\nFrançois Mitterrand had an affinity for Egyptian culture that was so all-consuming that the French still referred to him as the Sphinx.\r\nâ€Å"What is the captains name?” Langdon asked, changing topics.\r\nâ€Å"Bezu Fache,” the driver said, approaching the pyramids main entrance. â€Å"We call him le Taureau.”\r\nLangdon glanced over at him, wondering if every Frenchman had a mysterious animal epithet. â€Å"You call your captain the Bull?”\r\nThe m an curve his eyebrows. â€Å"Your French is better than you admit, Monsieur Langdon.”\r\nMy French stinks, Langdon thought, but my zodiac iconography is pretty good.Taurus was always the bull. Astrology was a symbolic constant all over the world.\r\nThe agent pulled the car to a stop and pointed between two fountains to a blown-up door in the side of the pyramid. â€Å"There is the entrance. Good luck, monsieur.” â€Å"Youre not coming?” â€Å"My orders are to leave you here. I have other business to attend to.” Langdon heaved a sigh and climbed out. Its your circus. The agent revved his engine and sped off.\r\nAs Langdon stood solely and watched the departing taillights, he realized he could well reconsider, exit the courtyard, grab a taxi, and head home to bed. Something told him it was probably a nasty idea.\r\nAs he moved toward the mist of the fountains, Langdon had the uneasy sense he was cut through an imaginary threshold into another world. T he phantasmagoric quality of the evening was settling around him again. Twenty minutes ago he had been asleep in his hotel room. Now he was standing in front of a transparent pyramid built by the Sphinx, waiting for a policeman they called the Bull.\r\nIm detain in a Salvador Dali painting, he thought.\r\nLangdon strode to the main entrance †an enormous revolving door. The foyer beyond was dimly lit and deserted.\r\nDo I knock?\r\nLangdon wondered if any of Harvards revered Egyptologists had ever knocked on the front door of a pyramid and expected an answer. He raised his hand to bang on the glass, but out of the darkness below, a figure appeared, striding up the curving staircase. The man was duncical and dark, almost Neanderthal, dressed in a dark double-breasted suit that labour to cover his wide shoulders. He move on with unmistakable authority on squat, tidy legs. He was speaking on his cell phone but finished the call as he arrived. He motioned for Langdon to enter .\r\nâ€Å"I am Bezu Fache,” he announced as Langdon pushed through the revolving door. â€Å"Captain of the Central directorate Judicial Police.” His tone was fitting †a guttural rumble… like a gathering storm.\r\nLangdon held out his hand to shake. â€Å"Robert Langdon.”\r\nFaches enormous palm wrapped around Langdons with suppress force.\r\nâ€Å"I saw the photo,” Langdon said. â€Å"Your agent said Jacques Sauniere himself did †â€Å"\r\nâ€Å"Mr. Langdon,” Faches ebony eyes locked on. â€Å"What you see in the photo is only the beginning of what Sauniere did.”\r\n'

'Possible disadvantages of exercising too much\r'

'(1)Excessive exercise shadow increase vulnerability to disease and wellness problems. Athletes of varying ages who engage in long ad strenuous readiness programmes argon more at risk from wellness problems than those who do moderate exercise. This has been found by looking at the number of civilise boys who contacted pneumonia after a period of intensive sports training comp ard to others who only powericipated moderately and overweeningly the incidence of Upper respiratory folder infections in athletes who participated in a endurance contest compared to a group who had the same training but did non partake in the marathon.\r\nHowever it is not de terminal figureined if this is a causal relationship of if another unsettled plays a role, an explanation for this could be the keep out en numberers athletes have with each other at sporting events which could lead to the spread of bacteria oftentimes more easily and likewise the mental strain of physical action could be causing illness.\r\nImmune system part\r\nModerate use of goods and services\r\nIntense Exercise\r\nPhagocytic White blood cellular phones\r\nincrease White blood cell count providing immunity boost against microbes\r\nSuppression of the tolerant system under stress and manageable inflammatory response in muscularity tissue reducing other non-specific responses\r\nB-cells and T-cells\r\n pattern Functioning\r\nReduced helper T-cells activity leading to reduced antibody count\r\n set off T-cells\r\nNormal Functioning\r\nCytotoxic cell activity reduces\r\nDamage to Skeletal trunk\r\nExcessive exercise ass reason damage to the body since parts are overused or put under massive pressure, there are two types of injury, traumatic and over-use, traumatic injuries involve a private impact such as rugby football and overuse injuries are similar to exigent strain injuries. There are 4 main injuries that over exercise hindquarters cause on the skeletal system.\r\n* (2)Fractures: A fracture occurs when too much stress is put on a oculus sinister and occurs when too much weight is utilise on the devise or there is a repetitive impact.\r\n* Bone Spurs: If you suck a bone injury and dont fare it properly treated it bum solution in a bone spurs. This is caused when the bone tries to repair and calcifies the area around it. This is putting surface in areas where big impacts are commonplace such as the feet or shin\r\n* Back Pain: Most second pain is related to overused muscles but it can also be caused by slippage of bear bones while lifting weights\r\n* Arthritis: When too much stress is put on joints in routine exercise and the weight they lease is more than they can handle arthritis can occur.\r\nApart from fractures these problems are long term and often dont have any barefaced cure requiring painkillers.\r\n(3)Lesser Problems\r\nOther problems can take an increased rate of eating roughness including Bulimia due to over arrested development of body image. This can lead to riotous aerobic exercising which leads to the loss of both(prenominal) fat and muscle weight. The appearance of not loosing weight as your muscle minginess increases can cause more excessive exercising.\r\n'

'Analysis of ‘The Presentation of Self in Everyday Life’ Essay\r'

'Erving G polish offman’s The launching of Self in E very(prenominal)day Life contributes a detailed translation and analysis of process and convey in prevalent fundamental interaction. Goffman writes from a symbolic interactionist billet, emphasizing a qualitative analysis of the components of the interactive process. by dint of a sociological analysis he explores the details of case-by-case identity, root word relations, and the movement and interactive meaning of discipline. Goffman’s perspective digests insight into the nature of affectionate interaction and the psychological science of the individual.\r\nGoffman employs a â€Å"dramaturgical blast” in his study, concerning himself with the room of precedeation employed by the actor and its meaning in the broader societal context (Goffman, 240). Interaction is viewed as a â€Å" executing,” shaped by environment and earreach, constructed to provide others with â€Å"impressions” that are consonant with the desired goals of the actor (17). The exertion exists regardless of the mental state of the individual, as region is often imputed to the individual in spite of his or her lack of faith in the slaying. Goffman uses the example of the atomic number 101 who is forced to give a placebo to a long-suffering, advised of its impotence, as a result of the desire of the patient for more extensive treatment (18). In this way, the individual develops identity or persona as a function of interaction with others, through an exchange of information that eachows for more detail definitions of identity and carriage.\r\nThe process of establishing hearty identity becomes closely allied to the concept of the â€Å"front,” which is exposit as â€Å"that part of the individual’s performance which regularly functions in a general and hardened fashion to define the situation for those who observe the performance” (22). The front acts as a vehic le of standardization, allowing for others to bring in the individual on the basis of projected shell traits that have normative meanings. As a â€Å" incarnate representation,” the front establishes strait-laced â€Å"setting,” â€Å"appearance,” and â€Å"manner” for the hearty percentage assumed by the actor, uniting interactive behaviour with the personal front (27). The actor, in order to present a realistic front, is forced to fill the duties of the social role to communicate activities and the characteristics of the role to other heap in a consistent manner. In constructing a front, information about the actor is given off through a variety of communicative sources, all of which must be controlled to convince the audience of the appropriateness of behavior. Believability, as a result, is constructed in hurt of literal signification, which is use by the actor to establish intent, is used by the audience to verify the honesty of statements make by the individual.\r\nAttempts are do to present an â€Å"idealised” version of the front, more consistent with the norms and laws of society than the behavior of the actor when not before an audience (35). training dealing with aberrant behavior and belief is secret from the audience in a process of â€Å"mystification,” fashioning prominent those characteristics that are socially approved. This legitimatizes both the social role of the individual and the frame field to which the role belongs (67). Goffman similarly explores nature of group dynamics through a discussion of â€Å" squads” and the blood amid performance and audience. He uses the concept of the group to illustrate the work of a group of individuals who â€Å"co-operate” in performance, attempting to achieve goals sanctioned by the group (79). Co-operation may manifest in the arrogance of differing roles for each individual, determined by the intent of the performance. Goffman refers to the â€Å"shill,” a member of the team who â€Å"provides a visible good example for the audience of the kind of response the performers are seeking,” promoting fervor for the realization of a goal, as an example of a â€Å"discrepant role” in the team (146). In each circumstance, the individual assumes a front that is sensed to enhance the group’s performance.\r\nAs a result, disagreement can be carried out in the absence of an audience, where the performance changes and may be made without the threat of damaging the goals of the team or individual. This creates a division between the team and audience. Goffman describes the division between team performance and audience in terms of â€Å"region,” describing the role of setting in the differentiation of actions taken by individuals (107). Goffman divides region into â€Å"front,” â€Å"back,” and â€Å"outside” the put, based upon the relationship of the audienc e to the performance. While the â€Å"official stance” of the team is visible in their front stage presentation, in the backstage, â€Å"the impression fostered by the presentation is knowingly contradicted as a matter of course,” indicating a more â€Å" reliable” type of performance (112). To be outside the stage involves the inability to gain access to the performance of the team, describe as an â€Å"audience segregation” in which specific performances are given to specific audiences. Thus allows the team to create the appropriate front for the demands of each audience (137).\r\nThis routine allows the team, individual actor, and audience to preserve proper relationships in interaction and the establishments to which the interactions belong. Though detailed and very well portrayed, Goffman’s study does not provide a complete description of interactive processes. In exploring the construction of presentation among individual and teams, Goffman d oes not in full explore the nature of marginalized individuals. This is significant repayable to the conception that these individuals and the groups could assume somewhat different roles of interaction among members due to their placement outside of major groups. The methodological approach used by Goffman was also somewhat inapposite and the approaches to testing to gather data seemed random at times.\r\nBy limiting his work Goffman also eliminates the surmisal of applying the activities of the everyday to the larger social world.Goffman’s The Presentation of Self in Everyday Life overall provides insight into the nature of interpersonal interaction and the institutions to which interaction applies. Despite methodology, Goffman’s work displays an analytical thoroughness in dealing with an interesting area of social thought. Through an inquiry into the everyday life of humanity, Goffman’s work provides an effective foundation for understanding the nature of social interaction and the development of the individual.\r\n'

'Post Mortem\r'

' victorian point mortem picture taking was a custom overriding in Europe and, to some lesser extent, the unite States. It was a culture where mass employ to bond for educates with their deceased love ones for memory purposes. This was a route through and through which families could mourn and accept the loss of their love ones. Remembrance encouraged the practice of send mortem picture taking since most people, especially infants and young adults, were photographed together with their family members to prevent their memories alive.This paper will argue that many individuals from the tight-laced eon who participated in post mortem photography were severely influenced by religious beliefs that in time inborn into religious fixations. Post mortem photography is defined by modern psychiatry as an aspect of discriminating grief, which occurs in the aboriginal after(prenominal)math of a conclusion. penetrative grief basin be intensely plaguey and is often charact erized by behaviors and emotions that would be considered unusual in normal everyday action.Some individuals from the victorian era (1837-1902), who believed in post mortem photography, saw their life here as an entrance to eternal life in heaven. However, these individuals from the straightlaced era further believed in freeing the individual so that it was non enslaved in the body after remnant and further believed that post mortem photography would so free the sense of the deceased. Background: compensate though post mortem photography and the dead have a long history, most associate post-mortem photography to the Victorian period in Europe and, to some lesser extent, the United States.Post-mortem photography was very popular in this 19th century period beca expend the invention of the first-class honours degree photographic bidding, daguerreotype (a photographic process, which a picture on a silver surface sensitizes tit tincture of iodine was developed by exposure to mercury vapor, invented in 1839) made photography much more than affordable. Daguerreotype photography was embraced since it was cheap and fast as compargond to drawing; this hurrying and cheaper technique likewise offered the middle class with a way to remember the deceased.Basically meaning, that those authorizing a post-mortem photographic curriculum vitae of a relative or friend also had the financial ability to meet the cost. Because of post mortem photography new nature, society embraced the daguerreotype quickly without having a import thought. â€Å"Post- mortem photography thrived in hydr new(prenominal)apy ancient decades, among costumers who favorite(a) to posses a photo of their deceased members as compargond to deficient a memory. ” (Cornwall, 2004, p. 61). The photographs were utilize as keepsakes to remember family and friends.Some photographers dedicate a substantial portion of their time to photograph the deceased. The strict relation between post mo rtem photography and the Victorian period inclines to overlook a issuance of variables. For instance, post mortem photography is still appreciated nowadays in the comparable way as it was in the 19th century (Carmichael, 1966, p. 53). Nevertheless, there is a special(a) amount of photographers wrought the United States who still commit post mortem photography, and death masks.However, many modern post mortem photos put less effort on heavy(a) the deceased a life-like appearance, and instead captures pictures of the deceased in coffins. Main Point 1: During the Victorian era, it was lick there were bizarre superstitions and rituals that families abided by to ensure their loved ones got the proper burial. In addition, to the bizarre superstitions and rituals, during the Victorian era some individuals participated in witchcraft and Joined cults. Victorian society was full of bizarre prepositions and rituals, like book binding all mirrors with black fabric when someone died.Most people participated in this bizarre superstitions and rituals because it was feargond that the mirror could steal the deceases soul and keep it. Also, during the Victorian era many individuals in Europe and, to some lesser extent, the United States believed in death omens, which is an indicator that the person who is visited by high-risk spirits is going to die. For instance, seeing themselves in dreams, or seeing an owl during the day. Main Point 2: An initial dwelling of the deceased is considered to be normal.However, denim Calenderer, a researcher at the University of North Carolina at Chapel Hill of Victorian ghost stories and azoic psychology, describes acute grief as pathological (meaning reason of organism mentally disturbed). It then becomes a fixation. (Spirit picture taking: Victorian Culture of Mourning, 17). These bizarre superstitions and rituals were really further symptoms of some deeper-seated pathological issues. Prevailing Theories There are other psychologi cal answers to the obsession with the deceased.Post mortem photography in and of itself is not necessarily evidence of some illuminate of pathological issue. Even though the todays society looks at post mortem photography as a unwholesome action, most of us still practice it in various ways. Only the actual real life posing for the pictures is what has been abandoned. plenty have cultural practices that bring forth them still value the practice of post mortem photography for purposes of remembrance. Also, the practice of post mortem photography is still essential in some religions, such as for Catholics, who comfort respecting the deed for several reasons.One is the continued need to memorial the deceased using a worshiped treasure, such as a photograph. A second reason is to declare the continuity of church growth and ideas, as the process of the passing down of information regarding certain full-grown church personalities and how they dedicated their life to serve could b ring out the use of post mortem photography. This is because in current society, we post ourselves with these people. Post mortem photography also is currently used in criminal investigations.The use of post mortem photography is essential in ensuring that even the dead can be accorded Justice. Post mortem photos are often used as aids to deduce the cause of death of an individual, specially in a case where the death occurred under mysterious circumstances. This shows that the current use of post mortem photography in our Justice system is justifiable. backing does have limits. For example, in a massacre, for purposes of evidence, it is essential for the diarist and people concerned to take pictures of the dead, scarcely to be able to pose them for the public is not accepted.Nature eer exposes human beings to challenges that need to be recorded for time to come generations. The use of post mortem photography as a record for future reference is commendable. For instance, in the vault of heaven of anthropology, photographic communication of events is essential for they act as proof of what actually happened. Though, some people disembowel this as uncultured to some extent. There are certain photos that anthropologists would use, notwithstanding social moral determine and beliefs restrict the use of such photos.Yet, in give to validate the scientific findings, it is still justifiable to use post mortem anthropology to achieve this purpose regardless of societal values. Rebuttal People today are stimulate of death, it is not perceived as in the early 19th century when people used to take death as a normal thing. shoemakers last was more of a way of life piddle the Victorian era for several reasons. Mothers died in childbirth, children died from preventable diseases, adults lived much shorter life spans. Modern medicine and engineering science have eliminated all of these as concerns.Celebrations such as Halloween show how people today are frighten of death, as, for example, the masks used are normally from images related to death. They are intended to scare people, but at the same time they actually depict what was meant for post mortem photography. People avoid death, it is still something that happens to all of us eventually, but modern society has made it into something to be numb of, something o scare little children and something to be unplowed at a distance. Most people no longer associate death as being a normal event as in the 19th century.Thus, what occurred in the 19th century was more related to trying to understand death as a normal part of life, not a pathological condition requiring medical treatment. Conclusion Even though post mortem photography was mostly attributed to the Victorian era, today people still practice this through recordings as keepsakes, the taking of post mortem pictures for use in our Justice system, the use of methods such as tattoos rented on our skin, graffiti painted on our cars and wall s, images and pictures of the dead in their graves, as well as statues.We are not running away from death and post mortem photography, but we are only distancing ourselves from death while adopting other ways to remember the departed ones.\r\n'

'The Purpose of Education\r'

'The purpose of breeding is to spread cognition to the younger generation. Without grooming, tradition is lost, as well as the strength of youth. For centuries, the old induce taught the young. They be possessed of passed the burn of knowledge from one hand to an some other. Whether it was a noble article of belief an apprentice, or a instructor find outing a class, the tradition of teaching has been in get along since the beginning of man. Without a mentor for a barbarian to learn from, the child testament never become the truth behind the mysteries of life. The child wishings to be trained to succeed and even better, reach self-fulfillment.\r\nThat is why the instructor mustiness be of the highest quality. The scholar provide take after the teacher, not only in knowledge, but also in style and example. If the teacher has a blemish, the child entrust accept that flaw as his or her withdraw got. in that location is a circumscribed bond between the teacher and the learner. The teacher must be prep bed to take on the pupil as much than a bookman, but as a friend. Those, whose intelligence surpasses others, should be given a ch exclusivelyenge in every circumstance available. Harder land should be provided, but not demanded. Although, those with the skills to complete much(prenominal) work, should not let their minds go to waste.\r\nThey should harness their brains advocate to be as victorful as possible. A mortal with college education and gained analyzing skills and deep knowledge field of view of studies, not only the person will be qualified and prep ard for the job advertised from that phoner; but will also have potential to excel faster and have high salaries. College education is a very on the whole important(p) central in everyday life. It plants the fundamentals for confronting problems and obstacles found in leave-taking of life, and be able to solve them with ease and accuracy. It gives a wide opportunity and potent ial in curb for higher profile jobs with good pay.\r\nIt gives a person confidence in extrapolateing life and the environment. A person with a college education will be successful in life because he understands it and knows it. An noble-minded arrangement of education requires distinct characteristics. Our education system today is not quite utter(a). All education sanctuarys sh ar a common goal. The goal is for totally the pupils to gain knowledge that they didnt have before in beau monde to compete in the real world. The mass of pot believe that getting knowledge is â€Å"obtaining education. ”\r\nThere is more to the concept that â€Å" scholarly persons atomic number 18 depositories” and the â€Å"teachers are the depositor. Paule Friere ) The success of the students is directly connected to the environment he is surrounded. A complete(a) education system has to start with a homey environment. The teacher also has to be cozy and not believe in the m yth that â€Å"teachers expertifies their own existence through their students ignorance absolute. â€Å"(Paule Friere) A utter(a) institution of education should be able to accommodate heathen change, diversity, have a strict curriculum with pick teaching strategies, and promotes interaction among their peers.\r\nIn a perfect educational system, interaction among students will greatly be encouraged. And there are many elements that wish drastic change so that this educational system may be more refined and more productive. Teachers are a very important element in successfully transferring knowledge from the teacher to the pupil. In this institution, teachers are not allowed to believe that they are superior to the students. When this occurs, and the dissimilarity sets in, the student will be hesitant to fill questions about subjects they dont understand.\r\nWhen a student does this, he is unintentionally hurting himself. He will not have gain and understand the true mean ing of what is universe taught by the teacher because he is more concentrate on the educational gap between the student and teacher. The student needs to able to question everything that is being taught. By using the Socratic mode, students will understand topics rather than believing what other people are saying. There needs to be a deferent kin between the student and teacher. The student view the teacher and the teacher respects the student equally.\r\nThis relationship between student and teacher is very important journey of obtaining knowledge. There should be no other kinds of relationship. The only acceptable form is through the lodge that they both share as being teacher and being student. Next, the teacher need to responsible for the materials they are covering. They need to be fluent or else the student will have doubts about the material and ultimately the teacher. The more secure the teacher is with his material the more the student will trust the material and th e teacher.\r\nIf a teacher is not confident and prepared, there will be doubts that will be raised in the minds of the student. More importantly, the teacher will need to disturbance about the student and guide them towards their goal. All teachers need to know when to step aside so that the student can make progress and help the student up when he fails. The most beneficial qualities of an exquisite teacher are the ability to care for the student and the encouragement teachers provide for the students. Teachers are just an concomitant of parents; caring and encouragement are two characteristics of parents.\r\nThe adjoining important element in a perfect educational institution, is the curriculum. There needs to be a flexible curriculum that accommodates all the different reason abilities of all the students. Not all the students will have the same learning capabilities. Some students may have a learning disability and others may be genuinely intelligent. The curriculum is stri ct but quiesce is flexible enough to accommodate each mortal student. The actual courses need to be comprehensive. The subjects being canvas needs to be updated regularly by the teachers.\r\nA perfect institution will have all area of studies accessible to the students. Any particular study or subject will be odd to the students to decide. When they do decide what they want to study, there will be the necessary courses to cover that major. In order for a student to pass a course, he needs to be able to teach the randomness he learned in that course. This teaching method is very important. If a student is able to teach something then that student truly understands it. This method of interrogatory the knowledge of the student should be the final tryout for every course.\r\nThis method is more valid than the constant â€Å"question and answer” method being utilize today, which promotes temporarily memorization. The next ingredient in a perfect institution is the actual environment itself. Their ring influences many people. An intellectual community needs to looking at like an intellectual community. It will be laid in an area, which is safe. The students need to feel comfortable. A comfortable learning environment leads to the success of the students. There should be no distractions that will keep the student from learning.\r\nWith all of these characteristics, the students should be able to concentrate on obtaining their education. though the task of creating and maintaining a perfect institution is a difficult task, it can be created. People need to come together with this structure and guideline in mind. The educated ones need to continue to educate others. This recognition is extremely important to future students. Educated people need to think of the future and society as a whole. They need to help educate others, just as others, educated them. If all of these characteristics are met in an institution, then that institution can be labele d, â€Å"perfect\r\n'

'Burger King and Its Advertising Campaigns Essay\r'

'Burger power is a reliable burger company which has had its ups and take downs. In 1974, it came push through with a slogan of â€Å"Have it your focal point” and at this time it in addition had a 4 % foodstuff dowry. Burger nance’s idea was to feature the customer prevail their burger d genius their way sort of than a standard burger. In the early 80’s Burger King was trying to clutches gross gross revenue growing so they had to keep changing their advertising. In 1982 â€Å"Battle of the burgers” and â€Å"Aren’t you hungry for a Burger power now? ” were the slogans utilize. In 1983 â€Å"Broiling vs. frying” and 1985 â€Å"The computable-looking switch”.\r\nAll these ads through with(predicate)out the historic period helped attach market sh atomic number 18s from 7. 6% to 8. 3% from 1983 to 1985. â€Å"Search for herbaceous plant” was a slogan used by BK about a person that has never tasted a wh opper burger, this campaign was supposed to increase market serving by 10% only in reality nevertheless increased it by 1% it was a disaster. In 1986-1987 â€Å"this is a burger king townsfolk” and â€Å"best food for turbulent times” brought a lot of attention to the company. In 1988 â€Å"We do it handle you do it” was used often but a year later they came out with 2 brisk slogans which confused the customer.\r\nIn 1989 â€Å"Sometimes you gotta break the rules” and â€Å"BK tee vee” with MTV and Dan Cortese with â€Å"I love this place”. This was some other(prenominal) massive setback for BK because people on the go and p bents found this ad loud and irritating. BK at this time has failed to piddle a unshakable image that would differentiate it from its competitors. Ads if any intimacy only confused consumers as to what advantages BK offered. In 1993 it had a market sh ar of 6. 1% were McDonalds had 15. 6% and BK’s gr oss sales were growing slower than its rivals. Failed advertising campaigns weren’t the only problem’s, they in any case had internal problems.\r\nManagement lacked heighten and direction and has struggled with marketing mix decisions. Franchises became confused and angered, run was slow and food preparation wasn’t consistent. Burger King lost its core product- flare broiled burgers, do the way the customer valued them. A nonher thing that loss them was the fact they didn’t lower pr icings to keep competing with their competitors this led to a below average sales growth. Many in store promotion overly failed. In 1993 a novel CEO was introduced, this allowed for huge curvearound and in fact it did.\r\nHe helped enrapture the franchises and responded to their problems and listened to their recommendations. then later he lowered prices and employ a new advertising agency. 1. In yarn this case analysis I figured Burger King to procl experienc e the Whopper, but throughout the past years they didn’t do this. I figure the whopper or the flame broiled ads would curb been to a greater extent productive and probably would have resulted in greater sales margin. I also feel that the ads should have distinguished themselves from what other ads by allow the people know that burger king wasn’t just another standardized burger.\r\nThroughout the years, BK try to corroborate the market by becoming someone they weren’t. I feel the ads used by BK should have been simple and to the point. This would have caused less confusion and to a greater extent honesty with the customer, this is because you don’t want to herald a pizza or a taco if your selling burgers. Other objectives BK wanted was to score teens with the MTV approach. This also failed because people found it loud and annoying. Then they move and true a sit in face of restaurant, which also failed because people want a tight food low price meal not a high priced, sit down meal.\r\n publicize is any paid form of non personal unveiling and promotion of ideas, goods or services by an identify sponsor. Advertising is a good way to communicate and persuade the customer. Advertising objectives are based on past decisions about the guide market, positioning and target mix. There are five stairs to making a major advertising decision these locomote are as follows: Objective setting, Budget decisions, capacity decision or media decision, and campaign evaluation. Along with these steps BK should also remember to inform, persuade, and to remind.\r\nThese three are a must that a company should aim at, for example: in informing BK used the ad â€Å"Broiling vs. frying” in 1983 letting the consumer know that their burgers were broiled and not fried. In persuading, I think BK over did it and that is why I feel that they didn’t retain market share. They tried to be someone they weren’t with slogans equival ent â€Å" chase for herb” in 85 and some others standardised â€Å"BK Tee Vee” trying to persuade the young generation and â€Å"Sometimes you gotta break the rules”. These slogans and to a greater extent tried to persuade the consumer. In reminding their customers BK has done a good job.\r\nThey’ve at least expanded nationwide and internationally and always have commercials everywhere with a juicy whopper on the screen, reminding the viewer that BK is the only place a whopper is made. 2. BK’s past advertising and corporate dodging failed because BK did the two biggest mistakes they could have done. First they didn’t listen to the customer and second they didn’t advertise their main product a maintain a target market. In not accomplishing any of these two strategies in the past it allowed their rivals to get a target on them. In 1993 McDonalds, for example, had a market share of 15.\r\n6 percent compared to BK’s 6. 1 per cent. This is because they established their market and didn’t try to hammer new strategies. Burger King started to lose market shares when it early came out with the search for herb, and then it declined again when it tried to target the teenage generation rather than staying stanch to the general customer. It tried targeting the younger generation through MTV. This became insulting and irritating to the old customers and to the quiet more relaxed people and even all the young children who elect clowns than some man screaming on TV .\r\nBK did not listen to its customer, they tried to establish a restaurant type of business, rather than their fast food burgers. Fast food patrons really wanted low prices and quick but high feeling food, not a higher priced, sit down meal. The corporate outline and the past advertising wasn’t the only problem and wasn’t the only one at fault for BK’s failure. They also had internal problems. Management has had troubl es with the market mix decisions. proceeds was slow and food preparation was inconsistent and many stores needed remodeling.\r\nBK didn’t focus on its burger ,instead they were trying to experiment with pizza’s and ice cream. This caused confusion ,and confusion brings problems. To add to the problems BK was more expensive than McDonalds or Wendy’s combos, which was also hurt sales for Burger King. 3. For the new advertising campaign I would in person target the young and the old generation. I would also be very health assured and try to establish myself as an environment natural rubber corporation. Burger King is huge, they have the ability to do what they please, but they better string sure the customer are happy.\r\nI would make new slogans, and put new ideas for kids and grown ups to enjoy. I remember when I was growing up I used to love exhalation to Burger King for a burger and getting a minuscule toy. Now, you get a toy but the prices are so high yo u really end up paying for it anyway. I wouldn’t leave out the teenage to mid- twenty’s crowd, but I feel they are less influence by ads and specials, they will buy what is probably better and cheaper. excessively if you target them when they are small growing up then when they already grow they look they like you anyway.\r\nThat is why you have to target the young and make sure you are good to them. New slogans are hard to come by in in particular into this society where you better watch what you say or you will get suit. I do not really believe in slogans, I personally rather buy quality than to hear how good it could be. For me attending is believing and I do not believe everything I hear. 4. I recommend a copulate of things for Burger King to do. One has already been accomplish, this was I would first change the CEO. In this case Jim Adamson stepped in July 1991, since then Burger King has made a turn around.\r\nHe listened and responded to franchise problems a nd recommendations. He locked into a strategy of concentrating on BK’s core products flame broiled, bigger burgers. He launched a new set structure which will compete with that of McDonald’s. Burger King also needed to get some effective advertising, and I believe Mr. Adamson also accomplished this, seeing BK has grown since 1991. He went back to the prefatorys which I think was the most important part of a Company’s rebuilding, because this how you got to where you are and if all else fails, it’s like starting again with experience.\r\nBK became know as â€Å"The voice of the people” opposed to McDonald’s been known as the voice of the Corporation. I also feel BK advertising has improved. Now you see burgers on TV compare to Dan Cortese a couple of years ago. You also see people having a good time and eating a whopper. I feel Burger King is a company with many obstacles but it is also a company that if is stuck to its basic game plan, it could regain a great think of the market share. If I was to give a recommendation it would probably be for BK to stay been trustworthy to your customers and to try to keep the market share.\r\n'

'Southwest Airline Case Study\r'

'BUS 330 opus Assignment The paper is about how the respiratory tract c aller named as the sou-west Airlines has been equal to cater to the need of the customers while still holding a greater market sh atomic number 18 in the Airline effort specifically during the economic crises phase. Q1: As a gamey †contact wait on provider, how does southwest Airlines ensure that its employees compensate the customer? As far as the employee gentility is concerned, the employees are extensively trained so as such to ensure that they are able to occupy the arising concerns and needs of the customers effectively and efficiently.They are actually do to practically exercise resolving complaints and other emolument problems on the spot. Moreover the employees are make to air professed(prenominal) and be kick in in a professional manner because they have to deal directly with the customer. person-to-person colloquy and query handling requires good communication and interpersonal skills to ensure the supreme satisfaction of the customers and their complaints. other; the requirement for their convergence go forth eventually pass away out. The return that this airline is offering is a trip up solution for the customers; with the standards set as the low airfares and in high spirits aid standards.They provide attentive wait on to the customers in the sky and on the ground and see each gasifying as an opportunity to underpin and pay back its reputation for a fri hold backly go that caters to all the flight related concerns of the employees. Another point menti adeptd in the case is that this Southwest Airlines has a mission avouchment as: delivering the service with a smile shows that the airline genuinely cares about the customers. A cultural heyday is appointed at the headquarters that enables to keep the service spirit alive.Moreover for e genuinely airport, they have these committees that ensure service spirit eventually upgrading the custom er service area. Furtherto a greater extent, there are master(prenominal)tenance facilities available across the country. The services of the employees are appraised as per performance and their relationship with customers. truly these achievements are celebrated for that employee especially who provides outstanding service. This jockstraps in employee retention and satisfaction to persist as a part of that ne iirk. Moreover an example notify be quoted from the case itself that; the events or the employee appreciation are held approximately the country such as in advent flight passengers surprisingly with the crew members bringing along the cookies and milk. This shows a small gesture of appreciation and employee motivation. The concept of team up work and tolerance is one of the most historic concepts to be inculcated in the people who are beingness hired for serving the customers. Only those people are hired who can communicate, correspond and behave in a friendly manner and work hand and glove with their colleagues.Q2: What bring qualities might weigh most intemperately in customers evaluations of the services delivered by the Southwest Airlines? What are the implications for the airline’s service marketing efforts? really from the perspective of the customer, it is the product that holds the greatest importance; even the product placement along with the services is the trounce combination to attract a bunch of customers. generally there are two important things that jockstrap a comp each to remain at a competitive position in the market; salute conk outership and differentiation.Basically Southwest Airlines is catering to both these requirements to fort its stature in the market as one of the most competitive airlines. The Southwest airline was able to control their fuel be and gained a greater market share while most of its competitors had to flinch their schedules and eventually tightening their belts. It was usually seen tha t the competitive airlines have been facing the issue of high fuel judge and eventually the lower demand, because they are forced to charge extra fee from the customers for checking baggage and other services. but, Southwest Airline has tried to manage the lower costs and avoids charging extra fee for every facility and has offered a bundled service pack, as compared to the competitors; who have been unbundling the monetary value and product. pack gives an edge to accommodate some of the extra charges and help the comp all as well as the customers. However since the seats are not reserved indeed the airline also gives the chance to the passengers to jump onward on the flight, but for this service an amount is charged.Moreover sooner of charging higher prices Southwest Airline accommodates the customers’ needs by providing bundles that are valued by the throwaways. Some suggestions exit be enhancing the expenditure on the advertisements and more promotional activities. The concentration on the actual and the augmented product will help the company in fully grown something extra and different to the customers. Cutting the costs and laboured prices will help in maintaining the customer demand for the brand product. Product pricing and the core product should be given eminent importance.Possibly, linking with a in the public eye(predicate) Relations organization will help development the popularity of the products and services being offered by Southwest Airlines. Q3: What is Southwest Airline doing to manage the customer’s service expectations? In order to manage the expectations of the customers regarding the services provided by the airline, some new features have been introduced like the â€Å"bags fly dispense with” campaign that enables the loading of first two items of checked baggage of the customers on the fare for free.Another more attracting feature is the â€Å"Business select” airfare, where the priority embarka tion is bundled as such that the customers are offered a free drink along with extra frequent flyer points at a slightly higher price. These points can be used later on any time. Moreover, if the business selects customer to fly on the schedule flight then the airfare is applied to the cost of a later travelling schedule at any time in the next year. This is one of the main features that make the bundled services attractive to the customers. They use price bundling as an edge to keep the customers coming in and maximize on their moolah.The annual profits since the previous 35 years have shown a remarkable record, in a row. However since the discharge of an airline is not an easy task which involves a lot of finances and efficiency, Southwest Airlines have made it through mainly by keeping the customers squelched and have maximized their profits on the customer service side. The stock symbol is LUV, which of course is a very attractive caption, and the company aims at making the c ustomers be intimate back to them and use their services by ensuring that the customers remain smiling all the way long. Therefore they will eventually come back for the LUV.Conclusion The main setting for an airline is to make sure that the travellers remain happy and are treated properly because at the end of the day, it is the service that an airline provides to a customer by charging an amount of money; therefore the overall experience has to be made pleasant and memorable positively. flunk to do so will eventually lead the company to die a natural death. persona Guardian Company; (2013); US airline complaints flush 20% last year, Transport Study; joined Kingdom http://www. guardian. co. uk/business/2013/apr/08/theairlineindustry-air-transport\r\n'

'Stefan’s Diaries: Origins Chapter 10\r'

'September 4, 1864\r\nMidnight. in addition late to fall a quietus, in addition early to be awake. A foundationdle burns on my nightstand, the flitter shadows foreboding.\r\nI am haunted already. Will I ever forgive myself for non finding Rosalyn until it was too late? And why is she â€the mavin I vowed to departâ€still on my caput?\r\nMy head is pounding. Cordelia is eer at the door, forwardering drinks, lozenges, powdered herbs. I repel them, like a recuperating child. arrest and Damon glance at me when they think Im asleep. Do they endure of the nightm ars?\r\nI popular opinion marriage was a fate worse than death. I was wrong. I was wrong ab reveal so many another(prenominal) things, too many things, and all I can do is pray for forgiveness and hope that somehow, somew here(predicate), I can summon\r\n lastingness from the depths of my\r\nexistence to wait on firmly onto the path\r\nof the right again. I give do it. I must.\r\nFor Rosalyn.\r\nAnd for her. \r\nNow I forget blow out the candle and\r\nhope for sleepâ€like that of the dead\r\nâ€to engulf me quickly….\r\nâ€Å"Stefan! beat to get up!” my yield called, slamming my bedroom door.\r\nâ€Å"What?” I struggled to sit, not sure what arcminute it was, or what sidereal day it was, or how much time had passed since Rosalyns death. Day faded into night, and I could never really sleep, only snooze into terrifying dreams. I wouldnt bring on eaten anything, except that Cordelia act to cont lay off into my room with her concoctions, spoon-feeding them to me to ensure that they were eaten. Shed make hot up chicken and okra and a thick mash of what she called sufferer stew which she state would\r\n, make me step better.\r\nShed left another one, a drink this time, on my nightstand. I drank it quickly.\r\nâ€Å"Get ready. Alfred will dish you prep ar,” my father said.\r\nâ€Å"Get ready for what?” I asked, swinging my legs onto the floo r. I hobbled to the mirror. I had stubble all over my chin, and my tawny hairs-breadth stood up on all ends. My eyes were red, and my nightshirt was break off my shoulders. I looked awful.\r\n Father stood behind me, evaluate my reflection. â€Å"Y oull pull yourself in concert. Today is Rosalyns funeral, and its important to me and the Cartwrights that we are there. We want to show everyone that we must band together against the evil thats scourging our town.”\r\nWhile Father prattled on about demons, I thought about facing the Cartwrights for the start-off time. I still entangle horribly guilty. I couldnt help thinking that the attack wouldnt bedevil happened if Id been delay for Rosalyn on the porch, instead of lingering in the sight with Katherine. If Id been outside, waiting for Rosalyn, I would assume seen her walking from the field in her pink dress. Maybe I could stupefy faced death with her, too, and she wouldnt have had to confront that hair-raising anim al alone. I may not have loved Rosalyn, but I couldnt forgive myself for not being there to save her.\r\nâ€Å"Well, come on,” Father said impatiently as Alfred walked in, holding a white linen shirt and a double-breasted opaque suit. I blanched. It was the suit Id have worn-out at my weddingâ€and the church building where we were grieveing Rosalyn was to have been the site of the ceremony establishing our union. Still, I managed to change into the suit, allowed Alfred to help me shave, since my manpower allowed Alfred to help me shave, since my hands were so shaky, and emerged an hour later ready to do what I had to do.\r\nI kept my eyes down as I followed Father and Damon to the carriage. Father sit up front, adjacent to Alfred, man Damon sat in the back with me.\r\nâ€Å"How are you, brother?” Damon asked above the familiar clip-clop of Dukes and Jakes hooves down willow tree Creek Road.\r\nâ€Å"Not very well,” I said formally, a stiff lump in my t hroat.\r\nDamon deposit a hand on my shoulder. The magpies chattered, the bees buzzed, and the sun physical body a golden glow on the trees. The stallion coach smelled like ginger, and I felt my jump heave. It was the smell of guilt over lusting after a woman who was never to beâ€could never beâ€my wife.\r\nâ€Å"Your premier(prenominal) death, the first one you witness, changes you,” Damon said finally, as the coach pulled up to the white clapboard church. The church bells were ringing, and every business in town was disagreeable for the day. â€Å"But perhaps it can change you for the better.”\r\nâ€Å"Maybe,” I said as I descended from the coach. But I didnt see how.\r\nWe r from each oneed the door as Dr. Janes hobbled into the church, his cane in one hand and a flask of whisky in another. Pearl and Anna were sitting together, and Jonathan Gilbert sat behind them, his elbows perched on the edge of Pearls pew, just inches from her shoulder.\r\nShe riff Forbes was in his usual place in the second pew, fulgurant at the cluster of rouged women from the tavern who had come to pay their respects. At the edge of their circle was Alice, the barmaid, chill herself with a silk fan.\r\nCalvin Bailey, the organist, was playing an adaptation of Mozarts Requiem, but he seemed to hit a sour note every few chords. In the front pew, Mr. Cartwright stared straight ahead, while Mrs. Cartwright sobbed and occasionally blew her nose into a lace handkerchief. At the front of the church, a closed oak coffin was covered with flowers. Wordlessly, I walked to the casket and knelt down in front of it.\r\nâ€Å"Im so sorry,” I whispered, base the casket, which felt cold and disenfranchised. Unbidden, images of my betrothed popped up in my mind: Rosalyn giggling over her new puppy, giddily discussing flower combinations for our wedding, risking the impatience of her maid by planting a hugger-mugger kiss on my cheek at the end of one visit. I moved my hands off the casket and put them together, as if in prayer. â€Å"I hope that you and Penny have found each other in Heaven.” I leaned down, letting my lips grade the casket. I wanted her to know, wheresoever she was, that I would have learned to love her. â€Å"Good-bye.”\r\nI turned to take back my seat and stopped short. Right behind me was Katherine. She was erosion a dark-blue cotton fiber dress that stood out in the sea a dark-blue cotton dress that stood out in the sea of black crepe that filled the pews.\r\nâ€Å"Im so sorry for your loss,” Katherine said, strikeing my arm. I flinched and drew my arm back. How dare she touch me so familiarly in public? Didnt she sympathize that if we hadnt been carrying on at the barbecue in the first place, the tragedy might never have happened?\r\n chafe registered in her dark eyes. â€Å"I know how hard this must be for you,” she said. â€Å"Please let me know if you need anything.”\r\ nI immediately felt a wave of guilt for assuming she was doing anything other than showing sympathy. After all, her parents had died. She was just a young girl, arrive at out to offer her support. She looked so sad that for one wild second, I was tempted to cross the aisle and still her.\r\nâ€Å"Thank you,” I said instead, sucking in my stale breath and walking back to the pew. I slid next to Damon, who had his hands crossed piously over a Bible. I noticed his eyes swagger up as Katherine briefly knelt down by the coffin. I followed his gaze, noticing the way several curls had escaped from on a lower floor her hat and were curling around the ornate detainment on her blue necklace.\r\nA few proceedings later, the Requiem ended, and Pastor Collins strode up to the pulpit. â€Å"Were here to celebrate a life cut distant too short. There is evil among us, and we will mourn this death, but we will also draw strength from this death …,” he intoned.\r\nI covertl y glanced crosswise the aisle at Katherine. Her servant, Emily, was sitting next to her on one side and Pearl on the other. Katherines hands were folded as if in prayer. She turned slightly, as if to look at me. I forced myself to look remote before our eyes could meet. I would not lash out Rosalyn by thinking of Katherine.\r\nI gazed up at the unfinished, steepled beams of the church. Im sorry, I thought, sending the message upward and hoping that Rosalyn, wherever she was, heard it.\r\n'