Valentino Chocolates investing plan Rationale Valentino chocolates, which are made in Turin,areluxuryproductswithauniquetaste.Theyhavewonmanyinternationalawardsandsohave expanded promptly over the past 10 years. The incident file astir(predicate) the federation: 300 employees, 75 company-owned shops and a turnover of 90 million and its all about this company.Nevertheless,inthelast2years, gross salesgrowthhassloweddownandcostshaverisen.Thishascausedafallinprofits. Objectives To solve our received problems and enable Valentino to become a competitive international business, we apprize an investment of รข‚¬1,5 million. Strategy and effectuation The Board of Directors has agreed the following investment plan: -Firstly, we must finance a merchandise trace and query trips to the US.AstheUSisalargemarketwherewecanprovokecreate voluminous demand for our products, we must consider it as a potential drop target market. These trips will let us assess the market potential fo r Valentino products and contact some potent trade agents. -The siemens area we must pay attendance to is investing in an existing group of cafes. Being a partner in cafes which sell and promote Valentino chocolates, we will be able to stand firm out the range of our products thereandincreaseourproposal in generalmarket share. - It is indispensableessential to buy a modern legislate of cars to increase motivation of the sales staff, because it plays a spectacular role in the whole process of manufacturingthe companys expansion. . - We must consider setting up online sales. In much(prenominal) way we will be able to widen our client base and increase sales and profits, making us to a greater extent competitive. Cost Finance a market measure and inquiry trips to the US-$200,000 present in an existing group of cafes-$500,000 Set up online sales-$300,000 Buy a new fleet of cars-$500,000 Timeline Market fall over to the US: process to be completed by July raiment in cafes: to be completed in 2 months magaz! ine Online sales: website up and running by June New fleet of cars: to be...If you necessitate to get a full essay, order it on our website: OrderCustomPaper.com
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