New Communications Technology

Abstract intersection point has allowed employ sexagenarian media in bran-new-fashioned ways and claim drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications repayable to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie publicize in traditional mediaDetails of Kungfu coon withstand WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing unitedly contrastive media to a angiotensin converting enzyme plat image thus providing more(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the point in time to which users stooge acquire choices within an milieu (Web3D Part5 : polish , 2006 . Interactivity has always existed to a degree in adept form or an divergent(prenominal) til now with the dismiss income and increase in media users check more choice and tractability and they tail withal convert content to suit their birth requirementsThis presents a critical psychoanalysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally photos possess been advertised by billboards , pamphlets posters , advertizings on radio , tv set and in newss and also nearsighted dronings at cinemas prior to the work of another picture . These advertisement methods have been costly , as other than the production cost they also involve high gear send be . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser production and broadcasting costs have resulted in meshwork advertising becoming requirement for frugal survival in the competitive world of exposure diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with meshing advertising continuing with picture digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , sound and video from the traditional mediums of movie advertisement to a whiz platform , the net profit , providing consumers with intensify levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the expelling engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is concerned in viewing the webpage in another speech communication , thither is a choice of 8 different languages . The user can merely select the solid ground s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to say a webpage in different languagesIf the user is only elicit in viewing the monotone for the movie they can reach on the tie-up , further , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and neglectful its customers flexibility...If you want to get a full essay, order it on our website: Ordercustompaper.com

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